Dumbledairy is an initiative by a young enthusiast and dairy professional.
A platform where consumers learn the truth about milk and dairy products, and entrepreneurs find simple, practical guidance for their business challenges.

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Photo by The Cleveland Museum of Art

Photo by Dmitry Osipenko

Photo by Erik Karits

Photo by The Cleveland Museum of Art

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What Urban Milk Buyers Are Really Choosing — And What Brands Must Rethink

India’s rapid urbanisation has transformed much of the FMCG landscape. But urban dairy market is growing in different and significant ways. Through a small consumer survey, this article explores what today’s urban milk buyers truly value, how do they perceive milk and dairy, how their priorities are shifting, and what dairy brands may need to rethink in their marketing and communication

Mar 35 min read

A2 Milk- A marketing havoc taking consumers by Storm

What is A2 milk & is it really worth paying a premium price for?

4 min read

IS IT HEALTHY TO HAVE PACKED MILK EVERY DAY OR 'DOODHWALA BHAIYYA' IS STILL THE BEST CHOICE?

Lose unprocessed milk or pasteurized, packed & safe milk from dairy as recommended by the FSSAI. Find out which one to chose and why?

4 min read

BEHIND DUMBLEDAIRY

ASHISH SAHUJI

PGDM (RURAL MANAGEMENT) IRMA (PRM44) | B.Tech (Dairy Technology)

Hi,

I'm a millennial with a bachelor's degree in Dairy Technology and a proud alumnus of the Institute of Rural Management Anand (IRMA)'s flagship Rural Management program - Post-Graduate Diploma in Management (Rural Management) – PRM44.

From an early age, I developed an unshakeable interest in the dairy sector, witnessing its profound significance in the daily nutrition of families and fostering sustainable livelihoods for millions of dairy farmers in India. My humble journey as a dairy enthusiast has taken me through the complexities of milk production, processing, management, and challenges in the value chain. With each step, I've grown more determined to address the gaps and build a robust dairy value chain.

Through this platform, I aim to foster a sense of community, engaging with consumers, fellow dairy professionals, and small dairy entrepreneurs, creating knowledge and awareness about milk and dairy products

Dumbledairy