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What Urban Milk Buyers Are Really Choosing — And What Brands Must Rethink
India’s rapid urbanisation has transformed much of the FMCG landscape. But urban dairy market is growing in different and significant ways. Through a small consumer survey, this article explores what today’s urban milk buyers truly value, how do they perceive milk and dairy, how their priorities are shifting, and what dairy brands may need to rethink in their marketing and communication
Ashish Sahuji
6 days ago5 min read
A2 Milk- A marketing havoc taking consumers by Storm
What is A2 milk & is it really worth paying a premium price for?
Ashish Sahuji
Dec 28, 20224 min read
IS IT HEALTHY TO HAVE PACKED MILK EVERY DAY OR 'DOODHWALA BHAIYYA' IS STILL THE BEST CHOICE?
Lose unprocessed milk or pasteurized, packed & safe milk from dairy as recommended by the FSSAI. Find out which one to chose and why?
Ashish Sahuji
Aug 12, 20204 min read
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