DIY dairy

DIY methods for easy and fun ways of making pure dairy products in your kitchen.
Learn how to make products in the most hassle-free and fun ways, and yet have market-quality results, all in the comfort of your home...

What Urban Milk Buyers Are Really Choosing — And What Brands Must Rethink

India’s rapid urbanisation has transformed much of the FMCG landscape. But urban dairy market is growing in different and significant ways. Through a small consumer survey, this article explores what today’s urban milk buyers truly value, how do they perceive milk and dairy, how their priorities are shifting, and what dairy brands may need to rethink in their marketing and communication